Branding Napoli

Naples is a picturesque city layered with history and character. Unfortunately in recent years, it has been overshadowed by other more modernized Italian cities such as Rome, Venice and even Sicily. The challenge was to re-ignite interest in tourism by highlighting its endearing qualities for a more adventurous crowd. 

Inspired by Naples' most famous pastry, the sfogliatelle, and the city's wandering paths, the logo conveys the feelings of pleasure and determination. The color palette ranges from blues from the sky and the ocean, to lighthearted colors from a confectioner. The look and feel is applied to a responsive tourism website, with content focused on local insights and easy navigation.  

Created from a student brief in 2015.